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Nudging

When Government Nudging Is Ethical

Nudging—using behaviorally-informed measures to influence behavior—has proven to be an effective tool in government for encouraging residents to pay p...

Features |

Nudging

Analytics Tools Could Be the Key to Effective Message-Driven Nudging

Appealing to the nuances of the human mind has been a feature of effective governance for as long as governance has existed, appearing prominently in...

Features |

Nudging

Ten Ways Cities are Nudging for Better, Healthier Citizens

Eating more healthily, saving more, or recycling are all things that most people would agree they’d like to do more of. Yet, even with the best intent...

Features |

Nudging

New Orleans Brings Data-Driven Tools to Blight Remediation

Since New Orleans began its recovery after Hurricane Katrina, the city has been tackling its problem with blighted properties in a variety of ways. Re...

Profiles |

Nudging

Nudging Cities: Innovating with Behavioral Science

It is now common practice for private sector companies to use behavioral science to cue better decision-making among employees. Google, for example, u...