The YMCA and Mission-Driven Data



In this episode, Professor Steve Goldsmith interviews Maria-Alicia Serrano, Senior Director of Research, Analytics, and Insights at the YMCA of the USA. As an organization operating in over 10,000 neighborhoods across the country, the YMCA relies on geospatial data tools to understand each local community and work with individual Ys to address pressing issues of equity, public health, and mental wellbeing. The Community Insights data tool empowers local Ys with the information they need to provide optimum services for local youth and families, while efficiently allocating budgeting and personnel.

Listen below, or wherever you get your podcasts, to hear Professor Goldsmith and Maria-Alicia discuss the importance of data-driven missions and how digital tools can improve service delivery. Transcript available here.

About the Author

Betsy Gardner

Betsy Gardner is the editor of Data-Smart City Solutions and the producer of the Data-Smart City Pod. Prior to joining the Ash Center, Betsy worked in a variety of roles in higher education, focusing on deconstructing racial and gender inequality through research, writing, and facilitation. She also researched government spending and transparency at the Lincoln Institute of Land Policy. Betsy holds a master’s degree in Urban and Regional Policy from Northeastern University, a bachelor’s degree in Art History from Boston University, and a graduate certificate in Digital Storytelling from the Harvard Extension School.