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By Betsy Gardner • April 28, 2021

In this episode, Professor Steve Goldsmith interviews Maria-Alicia Serrano, Senior Director of Research, Analytics, and Insights at the YMCA of the USA. As an organization operating in over 10,000 neighborhoods across the country, the YMCA relies on geospatial data tools to understand each local community and work with individual Ys to address pressing issues of equity, public health, and mental wellbeing. The Community Insights data tool empowers local Ys with the information they need to provide optimum services for local youth and families, while efficiently allocating budgeting and personnel.

Listen below, or wherever you get your podcasts, to hear Professor Goldsmith and Maria-Alicia discuss the importance of data-driven missions and how digital tools can improve service delivery. Transcript available here.